idi

Design Studio 1

word AS image

Title:  Word As Image 

Question: How can the graphic medium enhance, enrich and deepen the verbal message?

Project Summary: In our engagement with the world and the routine to “make sense” of complexity, we take for granted the perceptual and holistic principles this interaction involves. Our perception of parts and their configurations as a holistic system depends greatly on the use of so-called “gestalt” principles (i.e., similarity, continuity, figure-ground, etc.) and how these serve to communicate. 

Since graphic design presents ideas primarily via graphic (= visual) means, awareness of these perceptual principles is critical for designers to help their products offer clarity and unity to stimulate user interaction and accessibility, curiosity and interest, inquiry and insight. 

We will look into this power of graphic design to discover how an abstract (non-visual) object like a “word” (i.e., a verbal means to represent an idea) can be enriched significantly to provide a deep sense of insight and value for the ideas that word holds largely due to its visual delivery.   

PHASE 1: Find your word

Each participant receives an object (same for all).  Mind map* your identity with the object (what it means or can mean to you). After about 15 minutes of mind mapping select a single word from your map (for whatever reason or interest you have to connect to the object). For the next two weeks work only with this word.

PHASE 2: Write your word

In class: start to “write” (i.e., draw, use typography, build, etc.) your word. NOTE: do NOT START with the “mind map”! Rather: start with experiencing the word and its parts to visually present the wordUse only the word and its parts (letters, and their parts). 

Inquire into and experiment with “writing” options:  tools, methods, structures, space-time configurations, media, dimensions, color, texture, parts of forms, the inner form, gestalt principles…i.e., to experience (observe, feel, sense) the visual forms. Work quickly to explore, to generate and to uncover varieties of visual options

Important: do NOT add images or words, etc…..!

PHASE 3: mind map the meaning of your word.

After your studies of visual forms explore the meaning of your word this time via a NEW mind map to expand your awareness and depth of meaning. In this process also note what is of interests to you and why.

Phase 4: explore how the visual can embed meaning

Using ONLY the word continue to explore how the visual can embed meaning into the word’s graphic presentation: • perceptual/gestalt qualities for its elements (letter/forms, parts and wholes, spaces between, volume, etc.); • their separate and relational per/form/ance; • and the experience others could have with the word. 

Begin to explore meaning in simple ways: • to write the word with an adjective in mind, and see how this influences your actions and decisions for visual forms, structures and expressions. 

Keep an open mind to allow the visual search suggest insight into meaning options. Search to harmonize meaning of concepts via visual means. Consider: actions, visual expressions, configurations of parts, installation and placement, user interaction/experience (UI/UX), etc.

PHASE 5: drive the poetic potential for your word

After class reviews continue to work in class on Phase 5, to further experiment WITH THE MEANS that can represent a depth of meaning for your word, and especially heighten the word’s (poetic) potential. In other words: optimize results. Consider the “ui/ux” aspects of the product toward this “poetic” end: how the means invite others to access, interact with, and experience the word toward its most meaningful, poetic potential.