idi

Theoretics

SEMIOTICS

The theory of SEMIOTICS studies the principles of signs used for the communication of ideas

Semiotics, the theory that deals with questions concerning meaning, cognition, reference, truth, and reality, recognizes that there are degrees of involvement. Since communication depends entirely on the creation of “signs,” semiotics is the “theory of signs”. 

The philosopher-semiotician Charles Sanders Peirce defined the sign as something which stands to somebody for something in some respect or capacity: a sign renders inefficient relations efficient. … Knowledge in some way renders them efficient. A sign is something by which we know something more…”. Peirce had the inclusive understanding of semiotics that embraced the fact that “the universe is a perfusion of signs” … which includes pictures, symptoms, words, sentences, books, libraries, signals, orders of command, microscopes, legislative representatives, musical concertos, performances of these.”

Peirce said that semiotics is 1) the logic of relations (Peirce); 2) the science (= knowledge) of signs (Charles Sanders Peirce); 3) the theory of representation (Charles Morris), of expression, of interpretation; 4) the theory of mediation is the logic of the vagueness (Peirce); 5) the science of knowledge. Peirce also said that “logic, in its general sense, is only another name for semiotic, the quasi-necessary, or formal doctrine of signs.”                                                                  

Designers can therefore think of the design process that creates a stage setting wherein all aspects will cause the interpreter to become “set up” to think about meaning in a particular respect, and wherein interpretation become an “internal” stimulant for right action; i.e., a stage setting designed to as the framework for communication wherein all aspects become the acting vehicles for building insight and depth, both immediate and beyond that.